Professional key visuals are indispensable for the design of modern websites. In addition to static arrangements of products and portfolios, image clips or interactive content also showcase their designs and benefits. After all, there is no second chance to make a good first impression.
Targets & Workflow
We visualised the ECI product portfolio on the basis of the corresponding CAD data. Before we could process this data with the rendering software (KeyShot), we had to prepare it using a CAD program (SpaceClaim Direct Modeller). This includes colouring surfaces, modelling phases and threads or blending surfaces. We then used KeyShot to define materials, lighting, cameras and animations. A few phone calls and online meetings later, we were finally able to provide the client with the final visuals for the website.
Results & Customer Benefits
Compared to classic product photography, modern visualisations have great advantages. Even complex arrangements and scenes can be rendered reproducibly without much effort. KeyShot can also be used to create animations that would be difficult or impossible to realise with conventional film techniques.